Joya de Nicaragua Celebrates 55 Years With Cinco de Cinco
Making cigars since the Nixon istration, Joya de Nicaragua turned 55 this year and the company is celebrating with a new brand called Cinco de Cinco. It’s the fourth release under Joya’s Obras Maestras series and it will be on display this weekend at the PCA trade show in Las Vegas.
Cinco de Cinco translates to “five out of five.” It’s an obvious nod to the company’s age, and Joya de Nicaragua’s executive vice president Juan Ignacio Martínez adds the claim that the blend “is a five out of five in profile and complexity; full bodied and medium strength…”
Joya de Nicaragua Cinco de Cinco is made from a blend of Mexican San Andrés wrapper around Nicaraguan tobaccos that Ignacio says are at least five years old. Packaged in glossy emerald-green boxes of 10, the new brand comes in five sizes, only three of which will be available in the United States: Corona Extra, measuring 6 1/4 by 46 ring gauge, a 6-by-52 Toro and the Robusto Gordo at 5 1/2 by 54. They have suggested retail prices of $16, $20 and $18, respectively.
International markets will be receiving the same three sizes, plus two more exclusives only offered outside the U.S.: A 7-by-54 Corona Doble ($21) and a Robusto at 5 by 50 ($16).
The Obras Maestras series includes the Dos Cientos from 2021 was also part of Obras Maestras, but that cigar is no longer produced.
Joya de Nicaragua intends to ship Cinco de Cinco to U.S. retailers in September, followed by a global release in October.
For a vertical brand tasting of the Cinco de Cinco, see a future issue of Cigar Insider.
