New Cohiba Vistosos Designed For Travelers
Cuba has a new Cohiba for you, but you won’t find it in traditional cigar stores. The new smoke is intended for sale only in duty-free shops around the world, and what Cuban cigar distributor Habanos S.A. refers to as “travel retail channels.”
The new cigar is 5 3/4 inches long with a 53 ring gauge, unique to the Cohiba brand but the same size as the Trinidad Esmeralda. And like many special Cohibas (Edición Limitadas such as the Behike line) it has a pigtail cap. Befitting something meant to catch the eye of a world traveler, the cigar comes packed in a 10-count travel humidor.
The new smoke was unveiled in Cannes, , at the Tax Free World Association Exhibition & Conference, a gathering of some 3,000 luxury brands from around the world, which ended today.
Habanos co-president Luis Sanchéz-Harguindey said in a statement that one of the reasons behind this release was to boost the number of offerings in what has become a very important business segment for the Cuban cigar industry.
“We have launched exclusive formats, selecting iconic vitolas and developing presentations that are true works of art, such as travel humidors and collector’s editions,” he said. “That is why tonight we are pleased to present a product specifically designed for this important sales channel.”
Sanchéz-Harguindey went on to say that this business segment grew by nearly eight percent in 2023, and made up 19 percent of Habanos’ total market value.
Information on the price of the new cigar was not made available by Habanos, but expect it to be high, as new Cuban cigars have stretched the boundaries of price in recent months. Many of them—particularly those that wear the Cohiba band—have prices of $100 or more per cigar.
