La Aroma de Cuba Noblesse Gets New Blend And Packaging
The La Aroma de Cuba series of cigars from Ashton Distributors Inc. continues to grow. The brand is now up to its seventh iteration, with the La Aroma de Cuba Noblesse set to ship sometime in May or June. Though this version of the line will make its inaugural appearance on the market in coming months, it's not entirely new. Noblesse was first released in 2014, starting with one size and eventually expanding into a three-size line after a series of annual releases. However, the cigars have been commercially unavailable for several years now. For its comeback, this newest iteration gets revamped packaging and a new blend as part of a four-size regular production release.
The original Noblesse was made with an Ecuadoran Habano wrapper with Nicaraguan binder and filler tobaccos. The new version offers a darker profile with a Mexican San Andrés oscuro wrapper paired with a selection of binder and filler tobaccos from the Estelí, Jalapa, and Namanji regions of Nicaragua. For the packaging redesign, Ashton decided to go all in on lavender with a more vibrant look than its predecessor, which was mostly white with just a touch of this light shade of purple.
As with the rest of the La Aroma de Cuba brand, Noblesse is made by the Garcia family at their entubado style and finished with a Cuban-style, triple cap. The cigars are intended to be full bodied.
Noblesse will come in four sizes: Regency, measuring 5 1/2 inches by 50 ring gauge ($19); Coronation, 6 by 52 ($19.50); Viceroy, 6 1/4 by 52 ($19.75); and Monarchy, 6 1/2 by 56 ($20). While this will be a regular production line, Ashton says production and distribution will be limited coming out of the gate. Each size will be available in boxes of 24.
The La Aroma series has realized success across its multiple iterations, including appearances on Cigar Aficionado’s Top 25 rankings, such as the Edicion Especial No. 1 in 2020.
