New La Aroma De Cuba Heading To Retailers
If your local retailer is a top Ashton , then you’ll be able to try the new La Aroma de Cuba Noblesse next week. First shipments of the new cigars will be heading to select shops around the United States on Monday. According to brand owner Ashton Distributors Inc., this initial shipment of Noblesse is only going to the company’s top 300 s, and only 3,000 boxes will be released. If your tobacconist isn’t a top shop, then you’re going to have to wait for a future shipment.
As an added bonus, Ashton is also offering a limited-edition sampler set that includes four cigars (one size each of the Noblesse) and a branded S.T. Dupont Maxijet lighter. The set has a suggested retail price of $375, with only 800 sets available.
The La Aroma de Cuba Noblesse was on exhibit at Ashton’s booth during the PCA trade show in March. It’s the seventh line in the now extensive La Aroma de Cuba series, which is made in Nicaragua by My Father Cigars. Noblesse started as a single-size release in 2014 before expanding to a three-size line. However, the cigars have been commercially unavailable for several years. Now, it’s a full-fledged brand made in limited quantities.
The new version is slightly different from the original. The wrapper went from Ecuador Habano to a darker Mexican San Andrés oscuro. The binder and filler tobaccos are all Nicaraguan, specifically from Estelí, Jalapa, and Namanji.
With the new blend came a packaging redesign. Noblesse’s boxes and bands are now presented in a striking shade of lavender.
Noblesse comes in four sizes: Regency, measuring 5 1/2 inches by 50 ring gauge ($19); Coronation, 6 by 52 ($19.50); Viceroy, 6 1/4 by 52 ($19.75); and Monarchy, 6 1/2 by 56 ($20). Each size will be available in boxes of 24.
For a vertical brand tasting of the new La Aroma de Cuba Noblesse, see a future issue of Cigar Insider.
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